What’s your USP (Unique Selling Point vs. Ultra Super Power)

What’s your USP (Unique Selling Point vs. Ultra Super Power)

USP = Ultra SuperPower

USP = Unique Selling Proposition.

What do you want

I know which one I’d choose. I think you know which you’d choose too.

A killer Ultra Super Power.

A boring USP that says “pick me, pick me” like every other basic company out there?

Now compare that to a badass ultra superpower that sets you apart from the crowd and lets you stand above the rest.

It all comes down to authenticity. Being part of the crowd is snoozeville. You need to be authentic and show the world who you really are. That’s what sets you apart, that’s what makes you ultra, and that’s what gives you that attracts your customer. Not jumping up and down trying to “be unique”.

It’s not easy to set yourself apart from all the other wannabes out there. Not at all. Don’t worry though – once you find your ultra superpower then, it’s time to let it Blaze. I’ll be talking about that soon. Stay tuned, stay adventurous.


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