“The most important persuasion tool you have in your entire arsenal is integrity.”

Zig Ziglar Inspirational Speaker and Master Salesman  

Selected Copywriting Portfolio

These pieces represent the work I have done with clients. Please note the names referenced in each respective piece. You may contact them for verifying the piece and testimony to working with me.


80% Response - IBA - Institute of Biostatistics and Analytics: MSL Handbook for Getting Healthcare Professionals to Open the Door

This piece of copy received 80% response in the demanding field of Biotech and healthcare practitioners.

IBA: Works in the field of Biotech. Gathers data and information for CROs  from Healthcare professionals

Intended audience: MLSs (Medical Science Liaison) 

Product: Virtual Patient for Healthcare professionals 

CTA: Book a meeting with one of our experts

[pdf id=22061]


Overwhelming Response on LinkedIn Post for MyStay

This piece was one of the most successful posts and pulled in many leads and sales call for MyStay.

MyStay is an online App that helps Hoteliers streamline check-in process and gives opportunities for more upsells. 

Intended audience: Hotel owners, Hotel managers and Hotel chain owners 

Product: Application that simplifies checking in process

CTA: Like or comment ( from there MyStay contacted those who commented and liked with a sales call). 

[pdf id=22062]

12% Response  Still in Circulation White Paper for IBA  

This piece of copy is still in delivery, and has received good feedback from business development. Last I heard it was getting about 12% response (that may have changed as their strategy has since changed

Company: IBA - Helping CROs managed their data as well as providing CROs data.

Intended audience: CROs (Clinical Research Organizations) 

Product: EDC (Electronic Data Capture) System For CROs to manage their data flow. 

CTA: Book a meeting with one of our experts

[pdf id=22069]

Case study Showcasing Massive Transformation  

This piece of is a case study between Pathé cinema chain in the Netherlands and Xebia.com. One of the requirements in this case study was to keep it low-key. Minimal use of graphics, strong research and subdued language. 

Company: Xebia - Cloud migration and data Helping CROs managed their data as well as providing CROs data.

Intended audience: CXOs looking to create a data-driven culture 

Product sold: Data migration and customized low-code/ no-code app development for companies data flow. 

CTA: 

[pdf id=22108]

Co-packing Physical Sales letter 

This piece of copy is still in delivery, and has received good feedback from business development. Last I heard it was getting about 12% response (that may have changed as their strategy has since changed

Company: Marvinpac - Co-packing company that provides full backend service for beverages, reduced-risk, and beauty products.

Intended audience: CEOs of companies that run tea, coffee, or beauty product lines.

Product: Complete full service from production to delivery (including sourcing and logistics) 

CTA: Book a meeting with one of our head of sales

[pdf id=22066]

Full Webcopy 

Here are two websites I wrote the full webcopy for:

Much of the concept design and lead generation in GMProject were my suggestions as well. 

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